Advertising and Brand Protection
Overview
Advertising is essential for your business. It is also one of the largest sources of risk you face. Everyone is watching: consumers, competitors, regulators, and class action lawyers. Take too conservative a path and nobody will pay attention to your ads. Step over the line, and you may attract unwanted attention that could embroil your company in a costly investigation or litigation – not to mention possible reputational damage. The most successful businesses chart a path of maximum impact, investing in advertising claims that truly differentiate them, while successfully managing legal risk.
The group consistently provides thoughtful and practical legal guidance.
— Chambers USA, 2020
Contacts
Insights
Client Alert | 7 min read | 08.15.24
As we’ve previously reported, FTC practitioners and businesses alike have been anxiously awaiting details about the rule that will prohibit purportedly deceptive practices in connection with reviews and testimonials. Our readers likely recall the FTC’s advance notice of proposed rulemaking from November 2022, the notice of proposed rulemaking from June 2023, and the informal hearing on the proposed rule which occurred in February 2024. The wait is finally over: just yesterday, August 14, 2024, the agency announced the “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). The final Rule, which the Commissioners unanimously approved, is a formal step to address alleged ongoing non-compliance with Section 5 of the FTC Act and the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”), particularly in the consumer review space.
Firm News | 8 min read | 08.15.24
Speaking Engagement | 07.25.24
"The Evolving AI Legal and Policy Landscape: Mid-2024 Update," Crowell & Moring Webinar, 2024.
Client Alert | 3 min read | 07.16.24
Insights
Three Key Challenges For Companies Entering The Metaverse
|September-October 2023
The Legal Technologist
Jack Daniel’s Dogfight: SCOTUS Chews On Trademark And First Amendment Concerns
|04.27.23
The Trademark Lawyer
”Cette nouvelle réglementation pourra coûter plus de 100 000 euros par entreprise”
|05.08.24
La Libre Belgique
Let’s Talk All Things MoCRA – Is Your Company Prepared?
|06.11.24
“Fundamentals of Trademark Law in Global Marketplace 2023” Practicing Law Institute
|06.23.23
FTC Updates (May 13 – May 24, 2024)
|05.30.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (April 15 – April 19, 2024)
|04.23.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (March 18 – 29, 2024)
|04.17.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (February 26 – March 11, 2024)
|03.19.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (February 19-23, 2024)
|02.28.24
Crowell & Moring’s Retail & Consumer Products Law Observer
PFAS Litigation: Another Headache for the Beauty Industry
|02.27.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (February 12-16, 2024)
|02.22.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (December 18 – December 29, 2023)
|01.03.24
Crowell & Moring’s Retail & Consumer Products Law Observer
FTC Updates (December 4 – December 8, 2023)
|12.14.23
Crowell & Moring’s Retail & Consumer Products Law Observer
Professionals
Insights
Client Alert | 7 min read | 08.15.24
As we’ve previously reported, FTC practitioners and businesses alike have been anxiously awaiting details about the rule that will prohibit purportedly deceptive practices in connection with reviews and testimonials. Our readers likely recall the FTC’s advance notice of proposed rulemaking from November 2022, the notice of proposed rulemaking from June 2023, and the informal hearing on the proposed rule which occurred in February 2024. The wait is finally over: just yesterday, August 14, 2024, the agency announced the “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). The final Rule, which the Commissioners unanimously approved, is a formal step to address alleged ongoing non-compliance with Section 5 of the FTC Act and the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”), particularly in the consumer review space.
Firm News | 8 min read | 08.15.24
Speaking Engagement | 07.25.24
"The Evolving AI Legal and Policy Landscape: Mid-2024 Update," Crowell & Moring Webinar, 2024.
Client Alert | 3 min read | 07.16.24
Contacts
Insights
Client Alert | 7 min read | 08.15.24
As we’ve previously reported, FTC practitioners and businesses alike have been anxiously awaiting details about the rule that will prohibit purportedly deceptive practices in connection with reviews and testimonials. Our readers likely recall the FTC’s advance notice of proposed rulemaking from November 2022, the notice of proposed rulemaking from June 2023, and the informal hearing on the proposed rule which occurred in February 2024. The wait is finally over: just yesterday, August 14, 2024, the agency announced the “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). The final Rule, which the Commissioners unanimously approved, is a formal step to address alleged ongoing non-compliance with Section 5 of the FTC Act and the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”), particularly in the consumer review space.
Firm News | 8 min read | 08.15.24
Speaking Engagement | 07.25.24
"The Evolving AI Legal and Policy Landscape: Mid-2024 Update," Crowell & Moring Webinar, 2024.
Client Alert | 3 min read | 07.16.24