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  3. |2024 ANA Masters of Law Advertising Conference: Breakout 3A: Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks

2024 ANA Masters of Law Advertising Conference: Breakout 3A: Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks

Event | 11.11.24, 1:45 PM +07 - 2:30 PM +07

Address

Fairmont Scottsdale Princess
7575 E Princess Dr., Scottsdale, AZ 85255

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Successful international ad campaigns and product launches require an integrated legal approach for content clearance, claims review, digital rights and regulatory compliance across borders. Ensuring your brand maintains sufficient control over original brand characters supporting such campaigns requires a forward-thinking approach to underlying rights and talent and IP considerations. With regulators in the UK and EU signaling increased scrutiny and flexing new, stronger, enforcement powers, the compliance risks for global campaigns are on the rise. Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the “three-dimensional” thinking necessary to help ensure successful global campaigns.

For more information, please visit these areas: Advertising and Brand Protection

Participants

Insights

Event | 05.14.25

"The Tide is High New Guidance on Sea-Level Rise," The Environmental Law Section

On December 5, 2024, the San Francisco Bay Conservation and Development Commission (BCDC) adopted the Regional Shoreline Adaptation Plan (RSAP). The RSAP is a region-wide plan for the San Francisco Bay shoreline that guides the creation of coordinated, locally planned sea level rise adaptation actions that work together to achieve a regional One Bay Vision. This includes BCDC’s guidelines for how local governments must meet the requirements of SB 272, a new State mandate that requires all local governments along the shoreline to prepare a Subregional Shoreline Adaptation Plan by 2034. Jon Welner will be the moderator and will be interviewing the Executive Director of the SF Bay Conservation and Development Commission (SF BCDC), which regulates all development in or near San Francisco Bay.

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