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Retail and Consumer Products

Overview

Strategic legal and business advice for every facet of the retail ecosystem, built on the backbone of our regulatory prowess.

While the ability for a consumer to complete a purchase transaction has never been simpler, the ecosystem responsible for curating the customer experience and delivering product has never been more complex. As a result, members of the retail ecosystem operate at a dizzying speed, with a constant focus on the future. As lawyers and business advisors to this industry, we can only be effective if we embrace this pace and meet our clients’ needs head-on, in real time.

Built on the backbone of our nationally renowned regulatory group, Crowell & Moring’s Retail and Consumer Products Law Group understands the full scope of challenges and opportunities presented to retailers, consumer products companies, and brand owners. Our clients depend on us to provide legal guidance that meets their strategic objectives. This business-focused approach is woven into the fabric of our group and enables us to act quickly, be decisive, and deliver practical, actionable advice.

Need legal insights now? Check out our Retail and Consumer Products Law Blog or contact us today.

Our effectiveness is demonstrated by our clients’ decisions to call upon us, time and again, to help them navigate the complex legal and regulatory regimes, both domestically and internationally, applicable to the design and promotion of products and services, and to assist them in taking innovative and proactive measures to protect their businesses from the array of challenges before them.

— Cheri Falvey, Partner

Insights

Client Alert | 7 min read | 08.15.24

Final Rule Announced: The FTC Strengthens Its Enforcement Capacity Against “Deceptive” Reviews and Testimonials

As we’ve previously reported, FTC practitioners and businesses alike have been anxiously awaiting details about the rule that will prohibit purportedly deceptive practices in connection with reviews and testimonials. Our readers likely recall the FTC’s advance notice of proposed rulemaking from November 2022, the notice of proposed rulemaking from June 2023, and the informal hearing on the proposed rule which occurred in February 2024. The wait is finally over: just yesterday, August 14, 2024, the agency announced the “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). The final Rule, which the Commissioners unanimously approved, is a formal step to address alleged ongoing non-compliance with Section 5 of the FTC Act and the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”), particularly in the consumer review space....

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Professionals

Insights

Client Alert | 7 min read | 08.15.24

Final Rule Announced: The FTC Strengthens Its Enforcement Capacity Against “Deceptive” Reviews and Testimonials

As we’ve previously reported, FTC practitioners and businesses alike have been anxiously awaiting details about the rule that will prohibit purportedly deceptive practices in connection with reviews and testimonials. Our readers likely recall the FTC’s advance notice of proposed rulemaking from November 2022, the notice of proposed rulemaking from June 2023, and the informal hearing on the proposed rule which occurred in February 2024. The wait is finally over: just yesterday, August 14, 2024, the agency announced the “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). The final Rule, which the Commissioners unanimously approved, is a formal step to address alleged ongoing non-compliance with Section 5 of the FTC Act and the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”), particularly in the consumer review space....

Insights

Client Alert | 7 min read | 08.15.24

Final Rule Announced: The FTC Strengthens Its Enforcement Capacity Against “Deceptive” Reviews and Testimonials

As we’ve previously reported, FTC practitioners and businesses alike have been anxiously awaiting details about the rule that will prohibit purportedly deceptive practices in connection with reviews and testimonials. Our readers likely recall the FTC’s advance notice of proposed rulemaking from November 2022, the notice of proposed rulemaking from June 2023, and the informal hearing on the proposed rule which occurred in February 2024. The wait is finally over: just yesterday, August 14, 2024, the agency announced the “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). The final Rule, which the Commissioners unanimously approved, is a formal step to address alleged ongoing non-compliance with Section 5 of the FTC Act and the agency’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”), particularly in the consumer review space....