Litigation and Trial
Overview
Over one-third of Fortune 100 companies turn to Crowell for their litigation and trial needs. Our litigators and trial lawyers help clients across a wide range of industries confront litigation challenges and intelligently protect their business interests.
Our definition of winning is driven by what our clients want to achieve. The foundation of our work is understanding each client's business and goals from the inside out. That knowledge allows us to develop effective strategies that mitigate legal risk, anticipate regulatory challenges, and successfully navigate market forces. That’s why when the stakes are highest, our clients trust us to handle their most critical disputes and achieve the best solutions for their business.
Contacts
Insights
Client Alert | 5 min read | 08.21.26
FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know
On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement.
Firm News | 5 min read | 08.20.26
Client Alert | 2 min read | 08.19.26
Publication | 08.11.26
Insights
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07.27.26
The Journal of Federal Agency Action
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06.08.26
New York Law Journal
Big Tech finds a foe in Texas’ robust consumer protection laws and AG Ken Paxton
|06.03.26
The Texas Tribune
Crowell & Moring hires former Robins Kaplan attorneys to launch Minneapolis outpost
|05.21.26
Minneapolis/St. Paul Business Journal
Government Contractors, Take Note: Illinois Court Curtails Broad BIPA Exemption
|05.07.26
Crowell & Moring’s Government Contracts Legal Forum
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04.22.26
Crowell & Moring’s Government Contracts Legal Forum
Déjà Vu? New Executive Order Outlines Restrictions on Contractor and Subcontractor DEI Activity
|04.09.26
Crowell & Moring’s Government Contracts Legal Forum
Authors:
Professionals
Insights
Client Alert | 5 min read | 08.21.26
FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know
On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement.
Firm News | 5 min read | 08.20.26
Client Alert | 2 min read | 08.19.26
Publication | 08.11.26
Practices
- Antitrust and Competition
- Tax Controversy
- Administrative Law
- Advertising and Brand Protection
- Appellate
- Class Action Defense
- E-Discovery and Information Management
- Environment and Natural Resources
- False Claims Act Defense
- Government Contracts
- Infrastructure
- Insurance Recovery
- Intellectual Property
- International Dispute Resolution
- Labor and Employment
- Mass Tort, Product, and Consumer Litigation
- National Coordinating Counsel and Complex Litigation
- Privacy and Cybersecurity
- Recovery
- State Attorneys General
- Tax
- Trade Secrets
- White Collar and Regulatory Enforcement
Contacts
Insights
Client Alert | 5 min read | 08.21.26
FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know
On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement.
Firm News | 5 min read | 08.20.26
Client Alert | 2 min read | 08.19.26
Publication | 08.11.26
















