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Helen O. Ogunyanwo

Counsel | She/Her/Hers
Counsel | She/Her/Hers
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Areas of Focus

Overview

Clients go to Helen for practical, creative, and individualized approaches in navigating advertising, unfair competition, brand disparagement, reputation, and intellectual property matters. Helen has extensive litigation experience in defending companies on protecting their technology and brands from their competitors, regulators, state attorneys, and private consumer class action claimants.

Whether handling judicial and administrative proceedings or defending against government investigations and enforcement actions, Helen works closely with her clients to maximize strategies for preserving their valuable claims and assets, assessing various types of risks, and minimizing exposure to liability.

Career & Education

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    • Towson University, B.S., business administration, 2012
    • Howard University School of Law, J.D., magna cum laude, 2017
    • Towson University, B.S., business administration, 2012
    • Howard University School of Law, J.D., magna cum laude, 2017

    • District of Columbia
    • Maryland
    • District of Columbia
    • Maryland

Helen's Insights

Client Alert | 3 min read | 10.29.24

The Ink is Dry: FDA Issues Final Guidance for Tattoo Industry

On October 25, 2024, FDA issued final guidance to the tattoo industry on the preparation, packing and holding of tattoo inks aimed at preventing the risk of microbial contamination. FDA is getting involved because tattoo ink is considered a cosmetic product regulated by the Modernization of Cosmetics Regulation Act of 2022 (MoCRA)....

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Representative Matters

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Commercial Litigation

  • Successfully defended a multinational pharmaceutical and biotech company against a third-party subpoena.
  • Successfully defended a global data technology corporation in arbitration and preliminary injunction proceedings involving a breach of contract claim.
  • Represented health plans in ongoing litigation and arbitration regarding reimbursement disputes.
  • Defended a software company in litigation and counseling regarding potential theft of trade secrets, copyright violations, and violations of non-competes agreements.

Advertising Related Litigation

  • Successfully represented a large pharmaceutical company in a false advertising and unfair competition case.
  • Initiated and defended companies on advertising challenges before the National Advertising Division of the Better Business Bureau.
  • Defended clients in the food and beverage industry against class actions lawsuits regarding false advertising and unfair competition claims in New York and Washington D.C.
  • Represented beer brewing company in a highly publicized false advertising dispute stemming from Super Bowl ads.
  • Represented and successfully defended multinational companies regarding advertising claims brought by the Federal Trade Commission (“FTC”).
  • Resolved an FTC investigation against a large retailer regarding bamboo and anti-microbial claims.
  • Represented a pharmaceutical company in a false advertising federal case regarding to superiority claims.

Counseling Work

  • Advised clients on promotional and marketing activities, including advertising claims, product claims and qualifications, and social media campaigns.
  • Advised manufactures in various industries on various states’ Right-to-Repair Act.
  • Counseled companies in various industries on state and federal warranty laws and requirements.
  • Advised clients on their social media campaigns on the FTC’s Endorsement Guidelines.
  • Counseled clients on environmental, social and corporate governance (“ESG”) issues, the FTC Green Guides, and greenwashing.
  • Advised clients throughout various industries on gift card redemption and payment devices requirements.
  • Advised and negotiated on behalf of a major telecommunication company on sponsorship agreements.

Helen's Insights

Client Alert | 3 min read | 10.29.24

The Ink is Dry: FDA Issues Final Guidance for Tattoo Industry

On October 25, 2024, FDA issued final guidance to the tattoo industry on the preparation, packing and holding of tattoo inks aimed at preventing the risk of microbial contamination. FDA is getting involved because tattoo ink is considered a cosmetic product regulated by the Modernization of Cosmetics Regulation Act of 2022 (MoCRA)....

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Insights

Client Alert | 3 min read | 10.29.24

The Ink is Dry: FDA Issues Final Guidance for Tattoo Industry

Client Alert | 3 min read | 10.15.24

Can False Claims of Patent Protection Land You in the False Advertising Dawg(s) House?

Speaking Engagement | 09.25.24

"Crafting Your Safety Blueprint for Adverse Events and Recalls under MoCRA," American Conference Institute, Webinar

Press Coverage | 07.01.24

"New Era" Of Cosmetics' Regulation: FDA Wields New Powers Over Makeup Companies
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Practices

Helen's Insights

Client Alert | 3 min read | 10.29.24

The Ink is Dry: FDA Issues Final Guidance for Tattoo Industry

On October 25, 2024, FDA issued final guidance to the tattoo industry on the preparation, packing and holding of tattoo inks aimed at preventing the risk of microbial contamination. FDA is getting involved because tattoo ink is considered a cosmetic product regulated by the Modernization of Cosmetics Regulation Act of 2022 (MoCRA)....

View All Insights