Advertising and Product Risk Management
Overview
Our EU Advertising & Product Risk Management practice helps clients to maximize their business growth and minimize risk by identifying and complying with legal requirements for products manufactured and distributed in the European Union. We support businesses throughout their product’s lifecycle – from design to disposal.
Contacts
Insights
Client Alert | 22 min read | 05.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations – UPDATED in May 2024
At the beginning of the year, we brought to your attention that a number of important Belgian and EU legislative changes are likely to have an impact in 2024: there are new laws that have been adopted and proposals that are expected to firm up into law.
Client Alert | 4 min read | 03.20.24
The EU AI Act and Obligations for Companies Operating in the European Union
Client Alert | 5 min read | 02.16.24
Client Alert | 19 min read | 01.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations
Representative Matters
Advice and Counseling
- Assisted a U.S. electric vehicle manufacturer with the launch of a new model in the EU, including advice on end-of-life obligations; on authorized advertising through websites and on warranties and representations towards consumers and credit providers.
- Assisted U.S. and EU toy manufacturers regarding the authorized chemical composition of their products.
- Advised various drug manufacturers on advertising restrictions in the pharmaceutical sector.
- Conducted risk assessment for personal care products sold in the EU.
- Advised a cable operator and a U.S. TV production company on the organization of promotional campaigns/contests.
- Provided guidance to a footwear distributor, and to a special-events costumes online platform, regarding legal requirements for products under the General Product Safety Directive, REACH, and member state law.
- Advised a tobacco manufacturer on the legal framework relating to the manufacturing, labeling, sale, and advertising of tobacco products.
- Assisted an EU clothing manufacturer in the setup and roll-out of its online ordering process.
- Advised a consumer electronics producer on product labeling and testing, including RoHS and WEEE requirements, for sale in the EU.
Corrective Actions and Litigation
- Coordinated corrective actions in the EU, including recalls and the negotiating of alternative measures for various types of product, including personal care products, toys, and automobiles.
- Represented various clients in litigation relating to misleading advertising, comparative marketing, and unfair commercial practices in the telecommunications and pharmaceutical sectors.
Contacts
Insights
Client Alert | 22 min read | 05.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations – UPDATED in May 2024
At the beginning of the year, we brought to your attention that a number of important Belgian and EU legislative changes are likely to have an impact in 2024: there are new laws that have been adopted and proposals that are expected to firm up into law.
Client Alert | 4 min read | 03.20.24
The EU AI Act and Obligations for Companies Operating in the European Union
Client Alert | 5 min read | 02.16.24
Client Alert | 19 min read | 01.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations
Professionals
Insights
Client Alert | 22 min read | 05.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations – UPDATED in May 2024
At the beginning of the year, we brought to your attention that a number of important Belgian and EU legislative changes are likely to have an impact in 2024: there are new laws that have been adopted and proposals that are expected to firm up into law.
Client Alert | 4 min read | 03.20.24
The EU AI Act and Obligations for Companies Operating in the European Union
Client Alert | 5 min read | 02.16.24
Client Alert | 19 min read | 01.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations
Contacts
Insights
Client Alert | 22 min read | 05.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations – UPDATED in May 2024
At the beginning of the year, we brought to your attention that a number of important Belgian and EU legislative changes are likely to have an impact in 2024: there are new laws that have been adopted and proposals that are expected to firm up into law.
Client Alert | 4 min read | 03.20.24
The EU AI Act and Obligations for Companies Operating in the European Union
Client Alert | 5 min read | 02.16.24
Client Alert | 19 min read | 01.31.24
2024: An Overview of New and Upcoming Belgian and EU Laws and Regulations