Brand Protection

Overview

As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement and Counseling Capabilities

Key Industries Served

  • Apparel
  • Food and Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail and Consumer Products
  • Travel
  • Sports

Insights

Firm News | 1 min read | 06.18.24

Four Crowell Attorneys Named World Trademark Review 2024 Global Leaders

World Trademark Review has recognized four Crowell & Moring attorneys in its WTR Global Leaders 2024 guide. The guide, which is in its sixth edition, “brings together the world’s foremost law firm and corporate trademark experts, allowing the wider community to benefit from their insight, experience and perspectives.”

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Professionals

Insights

Firm News | 1 min read | 06.18.24

Four Crowell Attorneys Named World Trademark Review 2024 Global Leaders

World Trademark Review has recognized four Crowell & Moring attorneys in its WTR Global Leaders 2024 guide. The guide, which is in its sixth edition, “brings together the world’s foremost law firm and corporate trademark experts, allowing the wider community to benefit from their insight, experience and perspectives.”

Insights

Firm News | 1 min read | 06.18.24

Four Crowell Attorneys Named World Trademark Review 2024 Global Leaders

World Trademark Review has recognized four Crowell & Moring attorneys in its WTR Global Leaders 2024 guide. The guide, which is in its sixth edition, “brings together the world’s foremost law firm and corporate trademark experts, allowing the wider community to benefit from their insight, experience and perspectives.”