Brand Protection

Overview

As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement and Counseling Capabilities

Key Industries Served

  • Apparel
  • Food and Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail and Consumer Products
  • Travel
  • Sports

Insights

Client Alert | 12 min read | 03.19.25

Right To Repair – A Growing Trend for States Creating Compliance Challenges for Manufacturers

In 2023 and 2024, several U.S. states enacted extensive “Right to Repair” laws, reflecting a growing legislative focus on ensuring consumers have access to the parts and resources needed to repair their own products without relying on the product’s original manufacturer. Most recently, California, Colorado, Minnesota, New York, Massachusetts, and Oregon implemented comprehensive regulations aimed at providing consumers direct access to tools, parts, and information for the repair of various electronic devices and equipment, including digital products and agricultural machinery. As the “Right to Repair” movement continues to gain significant traction across the United States, it is critical that manufacturers understand these laws and how these laws will impact their individual businesses....

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Professionals

Insights

Client Alert | 12 min read | 03.19.25

Right To Repair – A Growing Trend for States Creating Compliance Challenges for Manufacturers

In 2023 and 2024, several U.S. states enacted extensive “Right to Repair” laws, reflecting a growing legislative focus on ensuring consumers have access to the parts and resources needed to repair their own products without relying on the product’s original manufacturer. Most recently, California, Colorado, Minnesota, New York, Massachusetts, and Oregon implemented comprehensive regulations aimed at providing consumers direct access to tools, parts, and information for the repair of various electronic devices and equipment, including digital products and agricultural machinery. As the “Right to Repair” movement continues to gain significant traction across the United States, it is critical that manufacturers understand these laws and how these laws will impact their individual businesses....

Insights

Client Alert | 12 min read | 03.19.25

Right To Repair – A Growing Trend for States Creating Compliance Challenges for Manufacturers

In 2023 and 2024, several U.S. states enacted extensive “Right to Repair” laws, reflecting a growing legislative focus on ensuring consumers have access to the parts and resources needed to repair their own products without relying on the product’s original manufacturer. Most recently, California, Colorado, Minnesota, New York, Massachusetts, and Oregon implemented comprehensive regulations aimed at providing consumers direct access to tools, parts, and information for the repair of various electronic devices and equipment, including digital products and agricultural machinery. As the “Right to Repair” movement continues to gain significant traction across the United States, it is critical that manufacturers understand these laws and how these laws will impact their individual businesses....