Protecting Your Brand: Advertising Challenges, Trademark Strategies for E-Commerce, and Cyber Blind Spots

These ESG claims were purported to be overstated, misleading, or false and unsubstantiated. While these early cases focused on false advertising and consumer protection law violations, recent cases have focused more on misleading ESG funds and investment products, net-zero targets, and carbon-neutral claims, sometimes coordinating claims across jurisdictions including the EU, UK, Australia, and the U.S.