PLAC Webinar: Recalls Gone Wrong

When a recall strikes, how you prepare and, ultimately, manage the situation can mean the difference between a loyal customer and the irreparable damage to your brand.  Even a small recall, with little potential for injury, can have huge regulatory and product liability consequences. Often times, the biggest problem is not the recall itself but the failure to prepare for its eventuality. This lack of planning can result in outdated compliance with regulatory agencies and make it almost impossible to recover from a product safety occurrence. This panel features Crowell & Moring Partner Cheri Falvey along with other thought leaders in the areas of recall preparation, execution, product liability law, and public relations.