Hallucinating Deepfakes and Their Human Friends: Life, Love and Law in times of Generative AI

This is an invite-only client event.

Would you replace a human news anchor by synthetic animation? Would you use AI-generated music for a commercial, for a documentary or for a feature film? Would you have an AI tool write a first draft of an article or, inversely, edit and correct human copy? Would you have an AI make the first selection of among hundreds of scenarios? Or would you trust it to pick the ingredients for a hit series? Would you let an AI make trailers and thumbnails of a new series for the socials? Would you have your subscribers chat to an AI to process their complaints?

So many questions before we have even addressed the legal questions the media sector is facing.

Generative AI or GenAI refers to the AI models that are capable of generating content (images, video, text, sound), based on training data gathered elsewhere and human prompts. The opportunities are many, but so are the risks and the legal system is slowly adapting to accommodate this evolving relationship between AI and humans.

In this in-person workshop, our lawyers will present the state of play in various legal fields, hoping to have a discussion among our selected invitees.

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Agenda

09h00-09h30|	Registration and Welcome coffee & Viennoiseries
09h30-09h40|	Introduction – Kristof Roox
09h40-10h15|	Synthetic content and copyright – Sari Depreeuw Training data, the use of copyright protected works and the TDM-exception (backed-up by the AI Act): opt-out and licensing practices; the use and reuse of AI-generated output: the risk of infringement and the protection of the output.
10h15-10h45|	Gen AI, personality rights and other restrictions – Jan-Diederik Lindemans More than meets the eye: are deepfakes simply lookalikes 2.0? Futureproof your contracts.
10h45-11h00|	Coffee break
11h00-11h30|	Protection of personal data – Maarten Stassen  Generative AI vs. fundamental rights of individuals: a tricky, but not impossible, balancing act.
11h30-12h00|	Competition law / unfair commercial practices – Thomas De Meese AI-related competition and unfair competition issues for the media sector.
12h00-12h30|	Conclusion and Q&A - Edward Taelman Lessons learned and do’s and don’t for policies and internal training in relation to AI.
12h30-13h30|	Lunch

Places are limited so be sure to reserve your spot!

We look forward to welcoming you to this workshop!