ACI - Advertising Claims Substantiation Boot Camp

The American Conference Institute will host their inaugural Advertising Claims Substantiation Boot Camp. Presenters will walk you through a deep-dive into the essentials of claims substantiation and in particular:

• Successful strategies for modifying claims to maintain their integrity while remaining complaint
• Tools to help you establish the right testing plans and designs for your claim
• Skills to identify potential legal consequences of using current “trendy” claims
• Tips for identifying common claims pitfalls and how to evade them

Partner Christopher A. Cole will be speaking as part of a panel titled “Put it to the Test: Evaluating the Degree of Substantiation Necessary to Back Your Claim” January 25th at 11:15 am.