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ACI - Advertising Claims Substantiation Boot Camp

Event | 01.23.18 - 01.25.18, 7:00 PM EST - 7:00 PM EST

Address

The Park Lane Hotel
36 Central Park S, New York, NY 10019

The American Conference Institute will host their inaugural Advertising Claims Substantiation Boot Camp. Presenters will walk you through a deep-dive into the essentials of claims substantiation and in particular:


  • Successful strategies for modifying claims to maintain their integrity while remaining complaint
  • Tools to help you establish the right testing plans and designs for your claim
  • Skills to identify potential legal consequences of using current “trendy” claims
  • Tips for identifying common claims pitfalls and how to evade them

Partner Christopher A. Cole will be speaking as part of a panel titled “Put it to the Test: Evaluating the Degree of Substantiation Necessary to Back Your Claim” January 25th at 11:15 am. 

For more information, please visit these areas: Litigation and Trial, Product Risk Management

Insights

Event | 02.20.25

Has the Buss Stopped? Recoupment Today

Has the Buss Stopped? Recoupment Today: In 1997, the California Supreme Court decided Buss v. Superior Court. In Buss, the court concluded that a liability insurer that defended a mixed action could seek reimbursement from the insured for the defense costs associated with the claims that were not even potentially covered. Since then, numerous courts have held that insurers are entitled to recoup their defense costs associated with uncovered claims or causes of action. On the other hand, a significant number of courts have rejected insurers’ right to recoupment, at least in the absence of a policy provision granting the insurer that right. Some commentators have even suggested that the current judicial trend might be away from permitting insurers to recoup their defense costs. Is that correct? Has the Buss stopped? This panel of coverage experts will analyze insurers’ claimed right to recoupment today, and offer their perspectives on what the law on recoupment should perhaps be and might be in the future.